MPP: Research – Using Different Mediums

During the guest lecture it was mentioned about how the medium of a piece can change it drastically. For this reason I felt I had to consider all my options and not stick to my initial idea of creating a book.

I’m also trying to think about the future of print. Many people believe that in the future ALL print will be transferred onto screen based media, we just have to look at today with magazines on the web, e-books on kindle, mp3 downloads, netflix for film. The debate is whether all print will eventually be electronic.

100 ideas that changed Graphic Design

 Steven Heller, Veronigue Vienne (2012). Page 8.

‘Ever since Gutenburg introduced movable type in the fifteenth century, the book has been a laboratory for writers, artists, designers and typographers. And despite the advent of digital media, print is not dead. John Plunkett, creative director of Wired magazine, predicted that ordinary information would gravitate to electronic media, but that ‘extraordinary’ content is going to stay in the print domain’.



Last year within a theory lecture we were shown a material that could change digital media. When I saw this thin laminate-like material I imagined the scene from Harry Potter where the images in the newspaper moved like videos. I believe this material could make moving image in print a reality and I am considering to feature this within my project.

Using this material I could begin to show others what they could expect to see in the future of print. Or I could go the other direction and produce a digital editorial piece to be featured on an iPad, computer or kindle which has interactive images that when clicked play a video.


Speaking to one of my tutors – Kate Mclean – about my ideas she gave me her opinion on how I could go about developing this:

‘Consider layering text and video/image. Go for it and make a mess, but then take a step back and make sense of it all. How about layering text over the video – people will be reading but know there is something going on in the background. The future of print in your eyes could be different – it doesn’t necessarily have to be realistic/feasible. This way you could invent the future of print yourself.’


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