CGD: First Spread

‘I hate the difficulty I find in being original’

I instantly thought of helvetica when I heard this quote. The typeface helvetica is used so freely in design by many, it has become a type people choose if they can’t find one suitable and has developed the adaptable personality it is known for now. Therefore helvetica I feel struggles to become original in a design.

I wanted to keep the design simple to reflect the quote further. I developed the spread below:


After gaining feedback from my tutor and team members I developed the spread further and further until I achieved the final piece shown below:



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